The purpose of this article to is
to help you increase your revenue from CTR using Google AdSense.
Following the steps outlines will help you optimize your websites to
give you the best possible moneymaking strategies.
Step 1 - Apply and Comply Having a website can generate revenue for
you twenty four hours a day, seven days a week. Google AdSense is a free
program that has an advertising revenue especially designed to help
websites like yours to increase their revenue simply by displaying
AdWords ads.
Each page on your website must be content rich on various topics.
These pages should all be centered around a theme which Google will use
to target relevant ads to your website. Once you have applied Google
will set up an account for you and provide you with the code you need
for displaying ads. Insert the code into the pages on your websites and
you can start displaying ads immediately. Google search and page-ranking
technology will search for ads that are relevant to your content pages.
This technology matches the primary language of your pages and ads are
targeted to your specific geographic location. This means that ads that
serve users from Canada, for example, will not be the same ads that
appear on your website for users in Australia. This 'geotargeting? by
Google akes the ads relevant to all the visitors to your website and it
also means that you may not see all of the ads that are targeted to your
website. You do not have to be technologically literate to display
AdSense ads on your web pages. Google does it all for you. All you have
to do is insert the code and maintain the website. At first, you may see
public service ads appearing and you do not get paid for these.
Step 2 - Create More Content Pages For Your Website Content pages
are the pages in your web site that Google will use to target ads to
your website. These pages should be content-rich. In other words, you
should have lots of content that the user will be interested in. Each
page of your website should be centered around one keyword that is
related to the whole theme of your website. A keyword is the focal point
of the article. When you decide on a theme, brainstorm list of suitable
keywords for which you can write articles. For example, keywords for a
website dealing with lawn care could include the following keywords:
Seeding your lawn Hedges Mowing the lawn Preventing insect infestation
Flowers Flowering shrubs
Then you proceed to write articles for each keyword which can be
anywhere from 150 to 500 words. Each keyword article will have its own
page where you can display ads. The more content pages you have, the
more ads you can display and this, of course, leads to more revenue for
you. Keyword articles can be of several kinds - keyword rich and
informative. Keyword rich articles contain the keyword in virtually
every sentence. The rate is typically 4 - 8 % of the total word count.
Informative keyword articles have a more conversational style and are
easier to read. If the content pages are clearly focused, Google will be
able to serve highly relevant ads to your pages. This means your
visitors will be interested in the ads, resulting in more click-thrus
and more money for you.
Step 3 - Use higher paying keywords whenever possible You will earn
more if the average AdWord that Google displays pays more per click. You
should not create pages on unrelated keywords just because they pay
more. Some of the high paying keywords that users query on search
engines are: Vacations Education Investing Money Medicine However, don't
create a page on vacations on a lawn care page, just because the ads
pay more. It takes away from the legitimacy of your website. If you are
an AdWords advertiser, you can log into your account and Experiment. As
you will be sharing the revenue with Google, you will receive a
percentage of the amount each advertiser pays per click. For example you
may find that if you type in 'ladders?, the maximum price per click is
15 cents. A percentage of this will not get generate a very high
revenue. However, if you type in 'valium?, you may find that the price
per click is $5.00. The bottom line is the keywords you use can increase
the amount of money you earn.
Step 4 - Create new pages with higher paying keywords and at the
same time maintain relevance to the theme of your website. Selecting
keywords related to the same topic, can make a difference in how much
money you earn by users clicking on relevant ads on your pages. Check
the theme of your website for higher paying keywords and create articles
related to these words. The terminology you use can determine how
effective your website will be in attracting visitors. For example if
you are selling teeth bleaching products a query for toothpaste may or
may not select your website in the search. If you are selling products
on your website, ensure that you have keyword articles related to the
competition as well as your own products. This does not mean that you
will advertise for the competition. The article can be a comparison of
your product with another demonstrating why the user should purchase
your product.
Step 5 - Create a brand new website with higher paying keywords You
can create a brand new website to take advantage of Google's AdSense
program. Therefore, you will need to select a topic with high paying
keywords. Then provide great information about that topic. Now that you
have the content pages and keywords you want, you need to place the ads
where they can be seen, and clicked, by the visitors to your website.
Most Internet users are so bombarded byads that they automatically tune
out the ads that appear on a website. Your goal is to make your ads more
appealing to the users and less like ads. Any time that users click on
an ad, they have an actual interest in what that ad is selling. To
maximize the number of click-thru ads on your site receive, you have to
make them less like traditional advertising.
Step 6 - Create different kinds of web pages Different pages on your
website serve different purposes. If the object of your website is to
sell a particular product or service, create web pages specifically for
that purpose. Then have other pages on your website that are geared
towards high search engine traffic. Once you realize which pages you are
creating for AdSense, select appropriate keywords. Try to select
keywords that are the highest paying keywords on the topic.
Step 7 - Create high quality information pages Give the visitors to
your website the answers they need. The keyword articles should give
information about the topic and not ramble on with a disjointed list of
sentences. When writing keyword articles, do not copy and paste from
other websites. This is illegal. It's much better to write something new
and unique. The writing in the articles should be of a conversational
tone using language that the ordinary person will understand. For
example, it would be of no point to write this ebook in completely
technical language that only a computer programmer would understand. You
would not be able to understand it and therefore not apply the
techniques. The same is true of keyword articles. If the user does not
like the first few sentences, he/she will not continue reading and will
move on. Do not create a page about a topic and save it with another to
try to generate high paying ads to your page. If your page is relevant
to the topic, visitors will click-thru to other pages and ads.
Step 8 - Use the Best Ad Format For Your Web Page Research has shown
the best format for ads to maximize click-thrus are 336 x 280
rectangles. The next best size is 300 x 250. Banner are the worst ads to
show on a site and the tall thin ads don't fit well on a page because
they are usually on the left or the right. The best placement of ads on a
page is in the center - right in the users line of vision. You have to
put the ads in their face to maximize the effect of click-thrus by
users. The best size ad to use is the 336 x 280 rectangle or if space ia
at a premium use the 300 x 250 rectangle.
Step 9 - Make Sure That the Ad Block is Positioned Properly Where
you have the ad located on your web page affects how often users will
click on it. Ads should be as close to the top and the middle as
possible. Internet users look to the center of the page to find
information. If your ad is placed down the sides, it will often be
overlooked. People who use your web page because of a keyword search are
generally looking for specific information. Having the ad placed front
and center will get their attention, whereas ads on the side will not.
Place the large rectangle ads just above the content, not in the right
or left hand columns.
Step 10 - Choose the Best Colors for Your Ads Google AdSense offers
advice for publishers as to the color of the ads on their web pages.
They allow you to customize your ad colors. The recommendation from
Google for using custom palettes is to:
? Have the background of the ads the same color or a color similar to the background color of the page.
? Have the border of the ad a color that is predominant on the page.
? Have the title of the ad a color that is similar to the color of the text on the page.
? Have the URL of the ad a color similar to other links on the page.
Statistics show that navy blue color works best as a link. The color of
the URL should not stand out on the page. The top ranking color for
URL's is dark gray. It does not mask the advertiser URL even though
light grays do the same thing. Avoid unconventional colors for URLs.
Blue is actually considered a non-stimulating color, and some publishers
say it can actually have a negative effect on purchasing or deciding to
click-thru. Blue is considered by many to be sleep inducing, and is the
worst choice if you are interested in a call to action. Sometimes if
the effect you want is calming, blue can be integrated effectively. When
starting out with placing ads on your web pages, the best advice is to
experiment until you find a combination that works for you. Research and
statistics have shown the default layout provided by Google AdSense is
not the best option.
Step 11 - Don't try to cheat your way to a higher revenue Many
publishers have tried to increase their revenue from Google AdSense by
clicking on ads on their own website or using software which
automatically repeats clicks. Such attempts to gain more money from the
ads displayed on your web pages is fraudulent and will result in the
automatic cancellation of your account. Google has engineers who can
detect this type of fraud. By trying to spam your way to extra money
won't work out. You will get kicked out of the program and you won't
make any money at all. Prohibited methods of clicking include:
? Repeated manual clicks
? Use of robots
? Automated clicking tools
? Deceptive software
? Clicking on your own ads Legitimate clicks are those that are
generated as the result of a user to your site clicking on one or more
ads on various pages
